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Media students at Liverpool John Moores University recently discovered that a lot of alcohol advertising is aimed directly at students. Are you Pssst off about this and what can we do about it?

Do students really binge-drink their way through university or is there more to life than getting Pssst!? We think there is, but can you prove it? Students at LJMU and The University of Liverpool are invited to email images, audio files, or videos and a brief explanation to info@pssst.org.uk by 1 July 2007 (max file size 5MB).

Use your imagination, be positive, creative and show us what student life in Liverpool is really all about. The best entries will be shown online at: www.pssst.org.uk and on YouTube.

The top three entries will win Apple iPods 1st Prize: 30GB iPod, 2nd Prize: 4GB iPod Nano, 3rd Prize: iPod Shuffle.

Terms and conditions apply check out the News section at: www.pssst.org.uk

Drinking Responsibly at LSU

The current daily drinking allowances as recommended by the UK Government are:

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• 2-3 units or less for women
• 4-3 units or less for men
• 1 pint of Carling = 2.3 units
  1 pint of Stella Artois = 2.8 units
  1 bottle of Stella Artois (330ml) = 1.7 units
  1 bottle of Smirnoff Ice = 1.4 units
  1 glass of Wine (12% a.b.v.) = 2.1 units

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• Refraining on one day should not mean excess on another.

• If you choose to drink when pregnant (or planning to become pregnant) you should consume no more than 1-2 units of alcohol once or twice a week.

 Have a great night, and stay safe

 
Here are a few ways you can have a great night out without regretting it the next morning:

• Eat before drinking - Food slows down how fast alcohol gets into your bloodstream. It also lessens the effects the next day.
• Set a drinks limit - Decide a drinks limit in advance, and then stick to it.
• Have a strategic soft drink or water - Try starting off your night with a non-alcoholic drink. It will quench your thirst before you move on to alcohol. Consider alternating between an alcoholic drink and a non-alcoholic drink or at least throw in a non-alcoholic one once in a while to keep the body hydrated, and it will lessen the effects the next day. Drinking water before you go to bed will also help.
• Avoid drinking in rounds - This can often mean drinking at a faster pace set by someone else in the group. It may also mean that you end up drinking more than you intended as you accept people returning your kindness after you have bought them a drink.
• Be your own person - You should never feel as though you have to drink something if you don't want to. If you don't feel like another drink, or want to drink at your own pace, real friends will respect that.
• Keep track of how much you've been drinking - It is hard to say "That's my limit tonight" if you don't know how much you've had.
• Use more mixers - Diluting a drink with another mixer will make it last longer, and lessen the effects.
• Drink smaller drinks - It sounds obvious, but it's better to drink smaller measures of drinks if you have the choice - especially with wine. A large glass of wine in most bars is equivalent to a third of a bottle!
• Plan your journey home - Don't leave it to chance - think about how you're going to get home, and who with, before you go out. Make arrangements before you start drinking, and make sure you don't get left to walk home alone.
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The hard facts...

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• On average, 13,000 alcohol related violent incidences take place outside UK bars and pubs every week.
• Alcohol is responsible for more deaths than all illegal drugs combined.
• Never leave your drink unattended and don't accept drinks from strangers, it's all too easy for someone to spike your drink.
• Alcohol is linked to nine different types of cancer, including: Mouth, Liver, Stomach and Colon.
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Did you know...

• Too much alcohol does nothing for your looks; broken capillaries and dried out skin.
• Too much alcohol can cause 'moobs' (Man Boobs) and penis shrinkage! 
• The 'beer belly' look doesn't just apply to men; women can develop a belly too. 
• A bottle of wine has 40% of the daily recommended calories for women. This is comparable to three mars bars, a Big Mac with medium fries or six jam doughnuts.
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Handy Tips...

• Alcohol lowers blood sugar levels, so eat as soon as you can - bananas, cereal or egg on toast are all good morning after snacks.
• Drinking plenty of water between alcoholic drinks will help you avoid dehydration and a hangover.  

Links 

drinkaware.co.uk
Information on alcohol with safety tips and a unit guide with interesting alcohol facts and figures.

Alcohol Concern 
Government information about alcohol providing news and stories about the issue.

Know Your Limits 
Don't overdo it. Find out how to stay within your limits.

 Talk To Frank
Never forget that alcohol is a drug. This site provides an A-Z of all known drugs including alcohol.

Pssst
A fresh take on alcohol with advice about safety, binge drinking and the long term effects of drinking too much alcohol.

Think before you drink -  it's not a game.